Lessons Learned

For Media Interviews 

 

 
Only novices and the totally naive fail to practice
 
 
 
Work with the reporter or producer to define the focus of the interview
 
Develop 3 simple, clear, memorable messages
 
 
 
Answer the questions - succinctly and directly, then add a message
 
Tell a story, don't recite facts
 
 
 
Audiences react negatively to anger, sarcasm and arrogance
 
The most powerful ingredient in any successful interview is confidence