Lessons Learned

For Media Interviews 


Only novices and the totally naive fail to practice
Work with the reporter or producer to define the focus of the interview
Develop 3 simple, clear, memorable messages
Answer the questions - succinctly and directly, then add a message
Tell a story, don't recite facts
Audiences react negatively to anger, sarcasm and arrogance
The most powerful ingredient in any successful interview is confidence