Dan McGinn is the founder and CEO of McGinn and Company, a
communications consulting practice that focuses on complex reputation
challenges and the identification and analysis of key societal shifts.
McGinn and Company is the third firm founded by Dan in the last 25
years. His prior firms built reputations for rapid growth, innovative
services and personal and passionate client engagement and they were
both acquired by global consulting groups.
When the issues are front-page news and the public debate is raging, Dan
and his team are often engaged by counsel and top executives. Dan has
helped premier clients navigate such hot-button issues as the childhood
obesity problem facing beverage companies, product liability cases with
the pharmaceutical industry, sports scandals within universities,
environmental issues impacting natural resource companies and the
massive restructuring of the American automobile industry. Over the
past 25 years, Dan has represented more than 500 organizations,
including corporations, universities, law firms, government agencies,
non-profits, trade associations and more than a third of the Fortune
100. In a testament to his skills and commitment, virtually all of his
clients are referral-based.
Beyond the complex reputation work, Dan also is deeply engaged in the
study of cultural and societal trends. Dan and his team study seven
trend arenas encompassing demographics, behavioral patterns, evolving
family structures and cultural influences to identify fundamental shifts
of interest to clients. The insights drawn from this research are
actionable in order to create a competitive advantage for clients. Over
the past decade, Dan has been invited to present his research findings
to more than 300 groups.
Dan has been a frequent guest on CNBC, Bloomberg TV, Fox News, CNN and
other news outlets. He is a graduate of Georgetown University. He and
his wife Debby and their beloved King Charles Cavalier, Gracie, live in
Arlington, VA and Delray Beach, Florida.