A generation from now, the first half of the 21st century will be looked upon as the era in which women finally achieved a balance of power in boardrooms, legislatures, universities and other centers of influence. Mark it down, it is going to happen.
Already women hold the power in most consumer purchasing decisions.
Female purchasing power dominates in the obvious places such as grocery stores, drug stores and malls. But they also control the market for cars, durable goods and homes.
The force that is going to guarantee a fundamental shift in power is the rise of women in the "brain race." Forty years ago men received 57 percent of all college degrees awarded in the US and women received 43 percent. Today the numbers are reversed. In advanced degrees, the story is even more compelling. In 1972 women received 44 percent of graduate degrees. This year they will receive 60 percent.
The challenge (in reality, the opportunity) for every institution of size is to get ahead of this curve. Those organizations that do a better job of recruiting and advancing women will have an enormous competitive advantage in the not too distant future .